About
Lynn
Baker
Executive Presence & Public Speaking Coach. Professional keynote speaker. Certified World Class Speaking Coach.

Lynn works with leaders who already have the substance — and want the way they communicate it to match.
Over more than 25 years in business, she has coached CEOs, Managing Directors, senior executives and business leaders to strengthen the way they present, influence and show up in the moments that define their credibility: board presentations, investor meetings, town halls, industry keynotes and high-stakes client conversations.
As a professional keynote speaker, Lynn has spoken on stages across South Africa and internationally. As a Certified World Class Speaking Coach, she brings a structured, practical methodology to a discipline that is often taught as personality.
Her work is grounded in a career built on human connection, customer experience and the practical reality of leading and being listened to.
No performance. No judgement. Just focused, practical development.
Credentials & Recognition
More than 25 years specialising in Customer Experience
Customer Experience Specialist (CXS)
Accredited Customer Experience Practitioner (ACXP)
Disney Institute trained
Founder and CEO of CX Institute SA
Professional keynote speaker
Creator of The Customer Journey Game
Former Chair of Judges, International Customer Experience Awards
Former Chair of Judges, Gulf Customer Experience Awards
Former Judge, UK Business Awards
Recognised among the Top 50 Women in Customer Experience
Recognised among South Africa's Top 12 Women Entrepreneurs
